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iDont; Guerrilla marketing against iPod »
Posted by: Randall 2 years, 3 months agoThe iPod is arguably the most popular consumer electronic device of this century, and now the haters are coming out in full force. iDont, a site and ad campaign sponsored by rival MP3 player manufacturer SanDisk, aims at curbing the iTrend by trying to make the hip feel trendy. Are iPods no longer hip? Could SanDisk dethrone the king? Doubtful, but the campaign is at least mildly entertaining.
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Randall
Randall Bennett is a former Netscape Anchor. After enduring the most turbulent time in his life, Randall left the site to concentrate on family issues ...
